Resume

2007 - Present

Creative Director

Notable achievements

Supported retailer to reach over 300 UK stores

• Headed the external design team to provide Game Stores Group with all their design materials, playing an integral part in the retailer’s growth from a handful of stores to over 300.
• Seasonal campaigns managed and delivered, including taking ownership of their highly profitable customer catalogues. I was fully entrusted to develop the flatplan to maximise revenue and liaise directly with game publishers including Sony, Microsoft, and Nintendo. Publishers purchasing slots within the Christmas catalogue generated over £500K.

Creating accessible education for over 15 years

• Maintained and improved accessibility best practices, overcoming various challenges and adhering to strict client brand guidelines.
• Projects have included a wide range of high-profile clients including Premier League, Lucas Arts (Star Wars), Disney, Change4Life, PHE/PSHE, Paralympic Committee, and more.

Increased customer sales by 20%

• Burgess Furniture was in the middle of building a new website and the current supplier was failing to deliver. I was contacted to step in and offer a solution which included recreating the site in WordPress, which led on to print, digital, SEO and PPC projects. Following successful completion of these projects, and in the first year of the website being launched, these changes directly contributed to an increase in sales of more than 20% (£2.6m+).

Rescued Charity website

• Sparks Children’s Charity was referred to me because their website was regularly crashing and was unusable for the public, whom the charity relies on for donations. The incumbent website agency and host dismissed their concerns. Following an urgent strategy review (which I instigated), a DDoS attack was identified. My developers and I transferred the site to a better host, with additional security measures and custom code to combat the threat and performed a comprehensive health check on the new website. This ensured the website was restored to peak speed, allowing the charity to continue its operations and receive donations.

Proactively won European contract

• Utilising my network, I proactively approached GameStop to offer my experience to improve their online strategies and increase revenue. Off the back of my presentation, I won the contract to provide print and digital design services, increasing revenue by £250k over 2 years.
• Assisted with the global launch of their sub-brand @PLAY, developing multi-format style guidelines. The templates I developed have been used globally and translated into multiple languages.

Brand experience

• Among the clients for which I was personally responsible for starting and securing contracts are: Samsung, OmniaMed, Unite the Union, GameStop, Burgess Furniture, CloserStill, EverFi, Kinetico, Johnson Control, Radcliffe Education, Lambeth Council and PSHE.

2000 - 2007

Graphic Designer

Employed as a junior designer, the position led to senior positions within the agency. Roles involved:

• Lead designer for all creative projects.
• Develop designs from hand drawn concepts through to the finished piece.
• Liaise and present directly to clients.
• Managed and mentored in-house designers, artworkers and freelancers in fast-paced studio to deliver time sensitive projects.
• Initiated expansion of agency services to include website design.
• Project management ensuring all criteria was met on time and fulfilled the brief.
• Replaced senior partner to manage clients, take briefs and deliver presentations.
• Notable clients: Game Stores Group, Novartis, OCS Group, Liebherr.